As a business owner, are you wondering,
just how important “Content” is to your online presence? 

What is online marketing and why is it important?

Online marketing (also known as digital marketing) is a term used to describe branding, advertising and marketing over the internet. It involves a number of different techniques and can be used to market a website, blog or individual products and services. This is called content marketing strategy. 

Just some internet marketing techniques include social media marketing, content marketing, pay per click marketing, and search engine optimization.

It’s important because consumers use the internet more than ever to find out information about specific businesses.

So if your company doesn’t have a strong digital presence, you’re losing business to your competitors.

The very popular phrase “content is king” has been thrown around so much these days that some people miss the REAL meaning. It’s actually one of the truest statements you will find in the digital marketing world. 

Are you struggling to keep visitors on your website?

Or maybe you’re having trouble getting people TO your website?

If you’re failing to get people to really notice your business online, the problem could be your content. It’s already a proven fact that publishing various types of online content across the web will drive a large amount of new visitors to your site, increase conversions and help build brand awareness. The content you have on your website or web properties is called a content marketing strategy. 

Without it, you’re simply turning a blind eye to highly-valuable prospects. ​

And what about the content that is ON your website?

The WRONG content will drive potential customers away, provide zero results and potentially damage your reputation.

So just how important is an effective content marketing strategy for your business?

VERY important. The number one goal of any business today is to rank highly in search engine results.


Because consumers aren’t going to waste their time browsing through page after page of results until they find you. There are many things that determine your rankings, but valuable, top quality content is a MAJOR factor. 

If you are not found on the first page of Google, it’s like you don’t exist. ​Think about this, when you search on Google for plumber or painter, do you search and search past page 1 or do you make a decision based on page 1 of the search engines. You choose from page 1 of the search engines and that is exactly what your potential customers do. 

Steady Updates

We understand that coming up with new topics and ideas for content can be difficult. If you’re struggling or if you simply don’t have the time, we will be happy to come up with relevant, timely topics for you. We have extensive knowledge in a wide range of sectors and know how to create content that accurately speaks to your audience.

Our Team

Our expert team create each piece of content from scratch. We will never copy and paste and it is guaranteed that all content will be 100% unique. Marcon Marketing Group will also never repost, duplicate or sell the content to any third party. We take pride in offering a fully unique service.

Revision Requests

Our top priority is to ensure each of our clients are 100% happy with the service received. Therefore, if for any reason you aren’t happy with the content we will make the necessary revisions until you are. Rest assured if your not happy, we are not happy and revisions are made.

Take Google for Example

There are many things that determine your rankings, but valuable, top quality content is a MAJOR factor. 

The very popular phrase “content is king” has been thrown around so much these days that some people miss the REAL meaning. It’s actually one of the truest statements you will find in the digital marketing world.

When ranking sites, the search engine gives more juice to websites that provide value to the consumer. It looks at the site’s content to establish whether it reads well, or is simply full of fluff. It also looks at whether or not the site is providing the information that searchers are looking for.

Furthermore, it looks to see how frequently your website content is updated – the more, the better.

​So if you want potential customers to find your business online, your content strategy needs to be complete and consistent.

Creation of Content

Content marketing involves the creation and publishing of content that is both valuable and relevant to your target market. This content in turn helps to convert people into customers.

Amazingly Content

Content creation and content marketing are often associated with website content. However, it can relate to any form of digital content including blogging, videos, images, and social media posts.

Your Own Content

We work on a ‘for hire’ basis which means all content we create gets passed on to you upon completion. This means you can use the content however you want to; including assigning its credit to staff members and you own the copyright. As soon as payment has been received you have exclusive rights over the content.

​Specific Keywords

Keywords are basically words that your prospective customers and clients type into the search engines to find your business. If you have any specific keywords you would like us to include in the content, just let us know.

Alternatively, we can work with you to discover which keywords would best fit your content and which are likely to get the best results.

You are in complete control over how you want the content to look.

So we welcome any keyword lists. We also recommend using high-tail keywords for best results. Not sure what they are? Don’t worry, our team of specialists are here to help.​

Do You Have Any Questions?

There are many different aspects to content creation. The WRONG content will drive potential customers away, provide zero results and potentially damage your reputation.  So just how important is an effective content marketing strategy for your business?


VERY important. The number one goal of any business today is to rank highly in search engine results.


Bull Falls Marketing has been providing small businesses with powerful digital marketing campaigns for over 21 years. Based in Wausau, WI, we specialize in helping companies boost their return on investment by shifting ad funds from traditional methods to digital methods that actually get results.

​These days, it isn’t enough to launch a website and wait for traffic to start flowing in; it just doesn’t happen that way. In order to gain new customers and build up your business online, you need a good, strong digital marketing strategy in place.

​It sounds pretty simple. Surely advertising online can’t be that difficult?

Unfortunately, many businesses find out the hard way that there’s a lot more to digital marketing than meets the eye.

​There are hundreds of possibilities and moving parts within the online marketing space, and unless you are experienced with it, you need a professional team on your side.

​Contact us today to receive a free quote and find out how we can help with your digital marketing needs!


Bull Falls Marketing has been creating high-quality, engaging content since 2001, based in Wausau, Wisconsin, so we know exactly how to craft content that accurately reflects your brand AND  delivers excellent results.  We specialize in supplying content to local businesses looking to establish a more dominant online presence. When it comes to a solid online presence, content is now the foundation. It has the power to give you an edge over your competitors and send more customers through your doors.

However, there are a lot of things that could go wrong when it comes to content creation. The first one is that you neglect it together due to the amount of time and effort it takes to do it effectively. We don’t just create content; we are dedicated to helping you use content to get in front of the RIGHT audience so you can get the exposure your company deserves.

Building up a strong online presence is key to succeeding in this digital age. The trouble is, it’s hard to stand out from your competitors – especially if you’re not using the power of the internet to reach your target audience.

​There are many online marketing tools, strategies, and techniques out there that can help you draw in new customers, improve brand recognition and significantly increase sales and revenue. 

But some are a lot more effective than others.

​So if you’re new to digital marketing, you could end up spending all of your time focusing on methods that fail to generate the right level of results for your type of business. Or worse, you could end up making one of the hundreds of mistakes that could seriously stall your progress and waste your budget.

Since 2001, our expert and friendly team of digital marketing professionals can help both large and small businesses connect with more consumers and increase revenue. Whether you’re looking to simply build a strong social media presence or you want to directly increase sales via search engine marketing, our specialized teams will utilize the latest digital marketing tools and strategies to help you achieve your specific goals.

​To ensure you’re getting the most out of online marketing, it helps to have a skilled, knowledgeable team behind you. With 16 years of experience helping businesses to establish themselves online, Marcon Marketing Group will ensure you get the visibility and brand recognition necessary to sustain long-term growth.

​Our services are driven by our in-depth understanding of each client’s specific needs, marketing objectives, and overall goals. Whether you need a new website, social marketing, reputation management, or search engine optimization, we are here to help.​

Our Online Marketing Services Include:

  • Content Marketing Audit
  • Complete Content Marketing Custom Plan and Strategy
  • Authoritative Articles
  • Blog Post Creation and Optimization
  • Email Marketing
  • Content Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Link Building

​Online marketing is extremely time-consuming if you want to get it right. If your business simply doesn’t have the time to dedicate to the wide range of marketing methods out there, Bull Falls Marketing is the perfect solution.


While it is possible to go it alone and carry out your own digital marketing campaign, it’s extremely difficult and time-consuming for the average person. A professional company such as Bull Falls Marketing has over 21 years of experience and knowledge of the latest digital marketing techniques. We know what works and, most importantly, what doesn’t work when it comes to marketing a business online.

Hiring a professional frees up time you can spend on the day-to-day operations of your business, while we work behind the scenes to help you generate a significantly higher number of new leads and customers.


Online marketing encompasses a wide variety of strategies, but one of the most common types is SEO. Short for Search Engine Optimization, its goal is to ensure search engines can find you by making sure your website and other digital properties are optimized with the right keyword terms and other optimization features.


As we tailor our services to meet the needs of each company, the costs can vary significantly. During your pitch-free consultation, we’ll do a thorough analysis of where you stand right now and what you hope to achieve. Then, we’ll provide a quote so you know exactly what to expect before you hire us.

Don’t see the answer to your questions?

Contact us today and we would be happy to speak with you!

The cost will depend upon how much content you need, as well as the nature of the content. Before you hire us we give a free, no-obligation quote after discussing your requirements. There will never be any unexpected costs added on. If for any reason the cost changes, for example, if the scope of the job changes, we will discuss this with you before continuing.

As Content Marketing Consultants our goal is to supply you with the type of content that pulls in leads on auto-pilot while you focus on running your business. Our content is perfect for getting more traffic to your website AND converting that traffic into SALES. 


​Did you know that when done correctly, online marketing can not only draw in millions of new customers, but also help you retain your existing ones?

​Digital marketing is proven to help companies just like yours increase conversions, generate repeat traffic, and expand their overall online visibility.

​If you’re ready to put your own custom Digital Marketing Strategy in place, contact us today for your free, no-obligation consultation!

​​Contact us now for your FREE initial consultation so we can explain exactly what we can do for you!  Many businesses, especially those just starting out online, find the sheer range of digital marketing methods both confusing and overwhelming.

Ignoring your online content strategy could prevent your business from connected with targeted leads who want and need what you have to offer.  So if you’re not seeing any results from your current online marketing campaign, it could be time to call in the professionals

Contact us today to receive a free quote and find out how we can help with your content creation and marketing needs! 

We would be happy to speak with you! Don’t worry, our experts are here to help! We specialize in helping “local” small businesses boost their content marketing efforts. 


The time it takes to see results will be determined by a number of factors, such as where your business stands right now, the specific techniques used in your strategy, and your end goal. Some businesses see results within a matter of days, for others it takes months.


We use a wide range of online marketing strategies. The ones we use for your business will depend upon your requirements. We offer a free consultation where we’ll determine your needs and then we’ll put together an online marketing strategy to suit it. Whether that’s content marketing and a social media marketing campaign, or helping you to get the most out of paid search marketing.  It all starts with a consultation

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